Season Ammons Opens Up - Continued
Out of that darkness came The Storm, a song forged from grief, clarity, and spiritual grit. This year, it became a Top 10 Finalist in the 2025 TCMA Songwriter Contest—a full-circle moment that told me I was on the right path. That song planted a seed: I wanted real connection. I wanted a new way to make—and share—art in a sustainable way.
That’s when the vision for Seasons Supper Club appeared. I saw the music industry landscape shifting and recognized that what I had to offer was scarce. I’m a musician, yes. But I’m also a chef. And if I couldn’t find a seat at the music industry table—I’d build my own.
Seasons Supper Club is my answer to a broken system. It’s not scalable. It’s not viral. And that’s the point. It’s real and raw. In a world of infinite content, real-life moments are rare—and rare is valuable.
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Supper Club: A Sensory Experience
I’ve always believed music and food speak the same language. They both go straight to the heart. So, I decided to bring my two great loves together and create something that felt alive, intimate, and mine.
With a decade of touring behind me, a loyal community of fans, and my great-grandmother’s renovated farmhouse on my family’s 1,000-acre ranch in La Grange, Texas, I launched Seasons Supper Club—a place where strangers sit down to a chef-curated four-course dinner, sip Texas wines, and share an evening that ends with an intimate live concert by yours truly.
From the start, I wanted it to be a full sensory experience—off the phone, at the table, soul to soul. My debut Supper Club in October 2024 sold out immediately, and word of mouth began to spread as each event became a sellout. The demand was so strong that we expanded to Peaceful Waters Ranch, just across from my family property, with panoramic views, an open kitchen concept, and seating for up to 40 guests, as well as luxury overnight accommodations for VIP guests.
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Scarcity Is the Word
There’s a quiet movement happening. A return to real life. To face-to-face connection. Yes, most of the world will stay glued to their screens. But some are craving something more. That’s who I’m here for.
As artists, we don’t need to reach everyone. We need to reach the right people—the ones who want authenticity, connection, and presence.
So yes, the machine is broken. But maybe it needed to be. And maybe now we have a chance to do it differently. To create something sustainable. Something real.
And to any fellow artist wondering how to move forward: Use what you have. Where you are. Keep creating and connecting. Stay scrappy, because scarcity is power. Ask yourself: What can you offer that no one else can?
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Full Circle
October 11th marks the one-year anniversary of Seasons Supper Club—a milestone and a testament to who I am, where I’ve been, and where I’m going. What began as a spark of reinvention has become a living, breathing extension of my artistry.
I’ve learned how to turn the tables—literally and figuratively. Writing The Storm showed me it’s okay to start over. That reinvention is not failure, it’s evolution. And evolution of the self is necessary for creation.
And though the music industry may be broken, I’m still here—standing at the crossroads of art and commerce, carving out a new path toward creative sustainability, one song, one plate at a time.
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Stay Connected with Season
• Oct 11th Seasons Supper Club Tickets & Info: email | season@seasonammons.com
• Instagram & Facebook: @seasonammons
• Behind-the-Scenes Access: patreon.com/season_ammons
• Website & Newsletter: seasonammons.com