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Texas Country Radio Spotlight


Keegan Lucas
Program Director
Made In Texas Radio

2021 TCMA Internet Radio Station Of The Year


Made in Texas Radio’s award-winning programmer and personality Keegan Lucas has been promoted to the newly created position of Operations Manager overseeing all aspects of programming, podcasting, music selection, social media, and on-site activation for the internationally recognized and respected country music channel. 


“Texas music, like Texas itself is a whole ‘nother animal” said RFC Media President Cruze. “Keegan has such a passion for the music, the musicians and the people that live this lifestyle. This was not a difficult choice to make.”


RFC Media CFO Pat Fant said: “We are so confident in Keegan’s abilities, and the future of Texas Music as a strategic and viable programming tool, in 2023, we will begin offering the Made in Texas Radio format to broadcast affiliates all over Texas and anywhere else broadcasters feel it would give them a competitive edge.  Radio deserves a 24/7 source for this compelling content.”


"I'm excited about the opportunity to continue the growth of Made In Texas Radio” said Keegan Lucas.  “We've had great support from the Texas music scene so far, so I need to thank them for sure!  I have big plans for the station, it's going to be fun to watch it all happen!!!"


Lucas will officially assume his new role on November 4th but is already rolling out the red carpet to artists and industry types.  He can be reached by e-mail: or call him directly at (713) 870-4081.

About Made in Texas Radio


Made in Texas Radio can trace its roots back to 1990, when personality Donna McKenzie recognized the unbelievably talented artists and superior music that was not receiving label support despite its immense popularity.  From it, a baby was born.  Now, Made in Texas Radio is streamed to millions via the Tune-In app, and all digital devices, and was recognized as the Internet Radio Station of the Year by the Texas Country Music Association in 2022.


About RFC Media


Houston-based RFC Media/SuiteRadio LLC is a high-concept music and entertainment enterprise serving broadcasters and private label client brands.  RFC Media is the leading producer and publisher of structured digital radio channels for brands, events and ideas.  RFC Media’s brand-built-media puts specialty streaming radio to work by creating on-purpose audio channels that lend flair to any brand story.  RFC Media’s custom audio channels make a dent, not just an impression.  SuiteRadio is a broadcast-based company providing station operators with a full line of high-value, personality-driven programming, including 24-hour formats as well as nationally known programs and specialty shows for radio, including “The Rowdy Ride Home” with Rowdy Yates, and “The Todd Newton Morning Show” featuring Maria Todd.


For more information, contact RFC Media’s Pat Fant at (713) 256-5144, or

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